The sophisticated and innovative technology behind our ground-breaking service has taken many years to develop. The centrepiece is our award-winning ‘lab-on-a-chip’ DnaCartridge. This miracle of miniaturisation mirrors all the processes and procedures that normally take place in a room-sized laboratory – all on a compact device the size of a coaster. Once your swab is inserted into our patented cartridge the technological magic begins.

We only need a tiny sample of something that is already tiny, your DNA. To interpret it we need to make it big enough to detect on our microchip. We do this in our NudgeBox – a portable PCR machine. This clever device rapidly heats then cools your sample, inside the cartridge, repeating this process many times over until we’ve made enough to switch on our chip.

The DnaCartridge contains a multiplex array of 72 wells preloaded with well-researched marker strands of DNA. If your DNA matches our markers a chemical reaction takes place activating the chip. These activations are detected by our NudgeBox and in just 90 minutes your results are sent directly to your smartphone. Your sample is then destroyed, maintaining full confidentiality.

Unlike other DNA tests that can deliver baffling results, DnaNudge provides a simple, actionable service that decodes the secrets within your genes to help you work in tune with your biology, every day.

When you’re shopping, we’ll nudge you to make small, personalised swaps from one product to another, helping you to make the best daily choices for you, based on your DNA. It’s easy – simply scan the product barcode, with your smartphone or our DnaBean accessory, to see if it’s red or green for you. If it’s red, don’t worry; we’ll always show you green alternatives, so you can still enjoy the product you love.

Upgrade to our Active Nudge premium pack to unlock additional lifestyle features. Powered by our sleek DnaBean device, loaded with innovative tech – a miniaturised barcode scanner and an advanced accelerometer to monitor your daily inactivity – Active Nudge also comes with a choice of colourful DnaBand, so you can carry your digital DNA with you, and the additional feature of real time recommendations – based on your DNA and linked to your daily activity. It’s the ultimate in lifestyle personalisation.

Order today and get ready to Shop With Your DNA. Choose your nudge – Nutrition Nudge or Skincare Nudge – and for our ultimate service add an Active Nudge. We’ll send you a cheek swab, return it to us and we’ll run your test in our London store. Download our App, receive your results and view your personalised DNA Report on your smartphone. Now comes the fun part – shopping guided by your DNA!