NUTRITION NUDGE

Personalise Your Nutrition

GOOD NUTRITION IS NO LONGER A GUESSING GAME

Nutrition Nudge is not a diet. It’s small, personalised swaps.

You decide what to eat; we simply nudge you towards healthier choices based on your own DNA. If you want to eat a biscuit, eat a biscuit; DnaNudge will just show you the better biscuit for you.

It’s nutrition made personal.

Nudge Your Nutrition

BE GUIDED BY YOUR BIOLOGY

When it comes to nutrition, there is no “one size fits all.” General recommendations just don’t work, and the pressures of life often mean we make poor nutritional choices. Let DnaNudge decode the secrets within your genes and help you to truly personalise your food choices, to work in tune with your biology.

    Sensitivity to Caffeine

    Sensitivity to Fat

    Sensitivity to Sugar

    We analyse your sensitivity to caffeine, salt, fat, saturated fat, calories, carbohydrates, obesity risk and sugar. Your potential risk factors to each of these macronutrients are then detailed in your personalised report on a traffic-light scale.

    Sensitivity to Caffeine

    Sensitivity to Fat

    Sensitivity to Sugar

    We analyse your sensitivity to caffeine, salt, fat, saturated fat, calories, carbohydrates, obesity risk and sugar. Your potential risk factors to each of these macronutrients are then detailed in your personalised report on a traffic-light scale.

The Tech

FAST. ACTIONABLE. CONFIDENTIAL. TRUSTED

F.A.C.T. - Your privacy is our primary concern. All we need from you is a quick cheek swab. This is inserted into our lab-on-a-chip DnaCartridge, which delivers a result direct to your smartphone in around 90 minutes. Your sample is then destroyed, maintaining full confidentiality.

Now you’re ready to shop with your DNA!

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The Science Bit

  • RESEARCH TO REALITY

  • After years of patient research by our team of world-class scientists, geneticists, software engineers and dietitians, we have the technology to nudge you towards a healthier reality. Our test analyses specific SNPs (a ‘snip’ is a single letter out of the 10 million in your genetic code) associated with your predisposition to develop certain health conditions. We only include genes which have high quality research and well-documented, real-life evidence behind them.

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  • Step 1: Take a 30-second cheek swab, either at our London retail store, or at home.

  • Step 2: Your swab is inserted into our lab-on-a-chip DnaCartridge and analysed in a NudgeBox PCR machine at our store.

  • Step 3: Why not add an Active Nudge? Have your DNA ‘digitised’ onto a DnaBean, unlocking additional features for ultimate personalisation.

The Future of Shopping

SHOP WITH
YOUR DNA

So, you’ve had the test. Now comes the fun part – food shopping guided by your DNA!

Our service nudges you to make small, personalised swaps from one product to another, every time you shop. This means you are always making the best nutritional choices for you, based on your DNA.

It’s easy – simply scan the product barcode to see if it’s red or green for you. If it’s red, don’t worry; we’ll always show you green alternatives, so you can still enjoy the product you love.

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